Despite the fact that consumers are using a growing number of digital channels to interact with brands, most still prefer to shop in physical locations. In fact, a new study shows that more than eighty percent of shoppers report that a store’s physical environment is important to their shopping experience.
Brick and mortar stores are a great way to give customers a unique experience. They offer an interactive environment that isn’t possible on an ecommerce website, giving customers the opportunity to interact with the business. Brick and mortar stores also give customers the opportunity to try on a product before purchasing it, which is important for some consumers.
The brick and mortar store also provides a great customer service experience. Most stores have a staff to answer questions and provide advice. Customers also receive discounts or vouchers for good performance. Some stores even offer complimentary workshops. A brick and mortar store is also a great way to showcase products to customers.
Brick and mortar stores are more likely to use technology to improve the customer experience. Brick and mortar stores may include digital screens that display the latest sales and product information. A digital screen can also let customers browse items before they purchase them, giving them an idea of how many of each item is available. Customers also have the option of requesting a product by mail.
Another benefit of brick and mortar stores is the ability to create a calming environment for customers. Many consumers feel pressured when shopping in a retail environment, especially if they have a hard time deciding what to buy. A brick and mortar storefront may be able to create an environment that is relaxing, or even exciting, for customers.
Physical retailers are finding that providing cross-channel shopping experiences can drive in-store traffic. For instance, larger retailers are adding fitness classes, cafes, and complimentary workshops to storefronts, creating a more immersive experience for customers.
Brick and mortar stores also allow customers to try on and test out products in person, making it easier to determine quality. A brick and mortar store may also be able to offer free returns, which is important to consumers. Having a brick and mortar store can also help a company build its reputation for customer service.
Unlike ecommerce, a brick and mortar store may be more expensive to establish, as the brand may already have a presence online. The brick and mortar store is also limited by its geographic location. This is a problem for retailers that want to reach more customers. Having a brick and mortar store may only be worthwhile if customers in a particular area are able to visit the store.
Brick and mortar stores may also have digital screens that allow customers to browse products before they purchase them. A brick and mortar store can also display items on display, and give customers the chance to speak to sales representatives. Technology is also essential to the success of a brick and mortar store in today’s world.